From July 19 to September 30, 2026, visitors at Shopping Parque Dom Pedro in Campinas, Brazil, are invited to experience far more than an exhibition. O Código Troll is an original immersive adventure created by DXZ360, where mythology, interactive technology and environmental storytelling merge into a single living universe. Conceived by Creative Director Gianluca Falletta, the experience transforms families from passive spectators into the protagonists of an epic quest inspired by forgotten legends, magical civilizations and elemental forces.
Every successful immersive attraction begins with a simple question: what if the audience became part of the story? That philosophy has always guided the creative methodology of DXZ360, a studio specializing in the design of next-generation attractions where narrative, scenography, digital media and human emotion work together as one integrated language. O Código Troll represents one of the clearest expressions of this vision, inviting guests to cross the invisible border separating reality from imagination.
Unlike traditional exhibitions, where visitors simply observe objects, this experience has been designed around participation. Every environment, every soundscape, every scenic element and every interactive challenge contributes to a coherent narrative arc in which each decision has meaning. The objective was never to create a sequence of beautiful rooms, but an authentic adventure capable of generating memories, curiosity and wonder for visitors of every age.
The story revolves around an ancient civilization hidden beneath the surface of the world. According to legend, the Troll Kingdoms once lived in harmony thanks to a mysterious Runic Code that balanced the powers of Ice, Fire, Magic and Dreams. Over time, that balance was shattered and the fragments of the sacred code were scattered across the realms. Visitors are summoned as explorers and guardians, entrusted with restoring equilibrium before chaos consumes the magical world forever.
From the very first step inside the attraction, the physical environment begins to dissolve into fantasy. The entrance welcomes guests into the mystical Library Atrium, a place filled with ancient knowledge where forgotten runes whisper stories of civilizations lost to time. Rather than functioning as a conventional queue or introduction, this space serves as the narrative gateway where the mission officially begins. Atmospheric lighting, carefully crafted sound design and monumental scenic architecture establish the emotional tone before the adventure truly unfolds.
Technology plays an essential role throughout the experience, yet it never exists for its own sake. At DXZ360, digital innovation is always placed in service of storytelling. Upon entering O Código Troll, every visitor instantly transforms their smartphone into a magical Digital Grimoire simply by scanning a QR Code. No application download is required, allowing immediate access to an interactive web platform designed specifically for the attraction. This digital companion accompanies participants throughout the journey, recording discoveries, activating puzzles and gradually revealing the secrets hidden within the exhibition.
The mission challenges visitors to discover 21 illuminated Runic Seals distributed throughout the exhibition. Each rune unlocks new clues while presenting riddles connected to the Giants who protect the ancient knowledge of the kingdoms. Rather than relying on passive observation, guests actively collect information, solve challenges and gradually reconstruct the forgotten Runic Code that lies at the center of the narrative.
Following the opening sequence, visitors enter the mysterious Runic Labyrinth, an environment where symbols, geometry and ancient languages become part of the scenography itself. Here, the architecture encourages exploration while subtly preparing guests for the increasingly spectacular worlds awaiting beyond its corridors. Every transition has been carefully choreographed to maintain immersion, allowing the emotional rhythm of the experience to continuously evolve.
The Kingdom of Ice introduces one of the exhibition’s most iconic encounters. Frozen landscapes emerge through immersive projection mapping, atmospheric fog and carefully designed environmental audio. Towering above visitors stands an impressively realistic animatronic Giant whose presence immediately establishes the scale of the adventure. Rather than functioning as a static display, the Giant becomes an active storyteller whose existence reinforces the mythology of the world while encouraging visitors to continue their quest.
From frozen silence, the journey shifts dramatically into the Kingdom of Fire. Volcanic landscapes glow with molten energy as enormous dragons guard a mysterious Dragon Egg whose fate is closely intertwined with the ancient Runic Code. Firelight, projection technology and environmental effects create the illusion of standing inside a living volcanic realm where danger and beauty coexist. Every visual element contributes to strengthening the narrative rather than distracting from it.
Another major chapter of the experience transports visitors into laboratories dedicated to alchemy and forgotten sciences. Holographic formulas float through the air while mysterious experiments appear to unfold before the audience’s eyes. Here, magic and science become indistinguishable, reinforcing one of the central creative ideas behind the exhibition: knowledge itself can become a spectacular visual language capable of inspiring curiosity among children and adults alike.
Dreams represent the final great elemental dimension explored during the adventure. An enchanted forest filled with surreal landscapes, playful pathways and themed slides invites younger visitors to interact physically with the environment while remaining fully immersed inside the narrative. Rather than interrupting the story with traditional playground equipment, the interactive elements become an organic continuation of the magical world itself.
Completing the mission rewards participants not only with the satisfaction of solving the mystery but also with a memorable conclusion designed for today’s experience economy. The spectacular Selfie Hall allows families to celebrate their victory alongside the Giants through highly photogenic environments specifically conceived to encourage social sharing while preserving narrative consistency. Every photograph naturally extends the life of the attraction beyond its physical boundaries, transforming visitors into ambassadors of the experience.
Before returning to reality, guests pass through the Troll Workshop Store, where exclusive merchandise continues the storytelling journey beyond the exhibition walls. Like every other space within O Código Troll, even the retail environment has been designed as a narrative extension rather than a conventional gift shop, allowing the fictional universe to remain coherent until the final moment.
Accessibility has been integrated from the earliest stages of development. The attraction welcomes visitors of all ages and offers both individual gameplay and Family or Group modes, encouraging collaborative participation between parents and children. Every technological solution has been developed to remain intuitive, immediate and inclusive, ensuring that the experience can be enjoyed regardless of digital familiarity.
Behind every environment stands the creative vision of Gianluca Falletta, one of Europe’s leading imagineers specializing in immersive attractions, themed entertainment and experience design. Drawing upon decades of international work across theme parks, exhibitions and multimedia storytelling, Falletta conceived O Código Troll as an adventure where every scenic choice serves the emotional journey of the visitor. His design philosophy consistently places narrative before technology, believing that innovation becomes meaningful only when it supports memorable human experiences. This creative approach has become one of the defining characteristics of DXZ360’s international productions.
The exhibition also reflects DXZ360’s broader creative philosophy regarding immersive entertainment. Rather than separating physical scenography, digital media, interactive systems and storytelling into independent disciplines, every project is developed through an integrated methodology in which architecture, technology, sound design, character creation and gameplay evolve simultaneously. This multidisciplinary approach allows attractions to operate as coherent narrative ecosystems rather than collections of disconnected special effects.
Running from July 19 through September 30, 2026, at Shopping Parque Dom Pedro in Campinas, Brazil, O Código Troll demonstrates how immersive entertainment continues to evolve beyond traditional exhibitions. Instead of simply presenting fantastic worlds, DXZ360 invites visitors to inhabit them, influence them and ultimately become part of their mythology. Every room, every puzzle and every encounter reinforces the belief that unforgettable experiences emerge where imagination, technology and storytelling converge into a single adventure capable of remaining in memory long after the journey has ended.
